Baba

Connor Sweeney built Baba after his grandmother suffered a stroke that left her with aphasia. He named the company after his grandfather and set out to build a platform that pairs families with dedicated healthcare advocates covered by insurance. We worked with Connor through weeks of narrative development before ever picking up a camera, going back and forth on how to balance an emotionally compelling origin story against a clear product introduction. The creative risk was real: lean too far into the personal story and people walk away thinking they watched something heartfelt without understanding Baba is a company that has already supported thousands of families. We found that balance together, then captured it all in two production days at his family's home in Delaware.