We make announcement films for startups.
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Trusted by funds behind the world's best startups
Your biggest announcements give you a narrow window of attention.
Investors are watching. Candidates are watching. Customers are deciding whether or not to book into your calendar.
Optix House helps you turn that window into an announcement film that makes the story clear.
Clarify the story
We help you find the one idea your market needs to remember.
Create the film
We produce a cinematic film built for your announcement moment.
Amplify the announcement
Get it in front of your next customer, your next hire, and your next investor.
Start Your Project
We only take on a small number of announcement films each quarter so every project gets hands-on creative attention from story through post-production.
Q2 2026 / PRODUCTION
Q3 2026 / INTAKE
* Maximum capacity: 3 projects per quarter
Hi, I'm Hendrix.
I built Optix House on a simple thesis: announcement videos should be films. Most look the same — a founder in a chair, corporate b-roll, a script nobody remembers. The announcements people actually share tell a story.
Before Optix House, I founded xCubedMedia, doing brand and creative work across industries. These days I split my time between the studio and NYU Stern.
Every project gets my eyes from story through final cut.
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