How OffDeal's launch video generated 3M+ impressions on X and coverage across finance and tech media.

The Moment

OffDeal closed a $12M Series A to build the first AI-native investment bank. The round was led by Radical Ventures, with participation from Y Combinator, Rebel Fund, and Centre Street Partners. They came to us to make sure the announcement landed.

The Challenge

Most funding announcements disappear into the feed. We needed to give the market more than news. We needed to give them a reason to pay attention and a story worth repeating.

Our Approach

We developed the narrative from the ground up, shaping weeks of strategic thinking into a cinematic film built around one category-defining idea. Every frame was designed to make the story stick.

The Result

The launch generated 3M+ impressions on X alone. It earned coverage from Financial Times, CNBC, and TBPN. More importantly, it gave OffDeal a story the market could repeat.

Why It Worked

Great announcements need more than good news. They need a sharp idea. We centered the entire video around one concept that captured what made OffDeal different:

What would Goldman Sachs look like if it were started today?