Ethos

Ethos, the AI-powered expert network founded by James Lo and DeepMind alum Daniel Mankowitz, announced a $22.75M Series A led by Andreessen Horowitz, with participation from General Catalyst. We brought together a dedicated crew to craft a founder-led announcement film built around James and the company's core idea: making humans irreplaceable in the age of AI. The announcement generated 400K+ views and 1K+ likes on X, over 1K likes on LinkedIn, and a wave of inbound for the company.